Brief

 

The aim of the brief was to re-launch Grand Cafe coffee to improve engagement with customers. The Brand has been given certifications such as Rainforest Alliance, Soil Association and Fairtrade. However, the current branding didn't bring it to life as well as it could do. Our job was to visually re-think and revitalise the brand.

 

Solution

 

As the wellbeing of farmers is very important to the brand I thought the use of hand painted patterns and typography was necessary as it makes the brand feel more friendly and personal. I felt the need to bring in colour throughout each design as it brings the brand to life. Each coffee has different tasting notes, so I decided to incorporate these different flavours onto each coffee using appropriate colour palette's and illustrations for the range of coffee.